About Us

Secure Planning, Inc. was founded in 1990 by Edward J. Mallon, CFP, CLU. The strength and success of the firm are due in large part to the staff, a group of individuals who have many years of experience and expertise in a variety of financial fields.

As part of their orientation, all Secure Planning representatives take the standardized Kolbe A Index test (www.kolbe.com) to determine their working preferences, talents, and styles.

Secure Planning, Inc. has staff and offices in two locations:
Portsmouth, New Hampshire
Woburn, Massachusetts

Edward J. Mallon, CFP®, CLU

Ed Mallon founded Secure Planning, Inc. in 1990. He is a Certified Financial Planner practitioner and Chartered Life Underwriter with more than 25 years of experience. He is a financial counselor to individuals, small business owners, and other professional advisors in the areas of asset management and tax, estate, and retirement planning.

Before establishing Secure Planning, Ed offered financial services nationwide in his previous positions as President and CEO of Chubb Securities Corporation, Concord, NH; Monarch Securities Inc., Springfield, MA; and Monarch Financial Services.

Ed graduated from Pace University with a BBA in Accounting and attended graduate studies in Economics at Baruch College before moving to New Hampshire.

He has served on the boards of the New Hampshire Art Association, the League of New Hampshire Craftsmen, the American Red Cross, and various other non-profit organizations.  He lives with his wife, artist Fran Mallon, in New Castle, New Hampshire.

You can stay current on Ed’s view of the market and other issues at Ed’s Blog.


Lisa A. Dugan, CFP®
Vice President

Lisa joined Secure Planning in 1998. She has served in a variety of increasingly responsible roles, and is currently Vice President, Treasurer, and Operations Officer. She is a Certified Financial Planner practitioner and a Registered Principal for the firm. Lisa supervises the staff and professionals at the Portsmouth office and is responsible for the overall quality of service to clients.

She is a graduate of the University of New Hampshire and, prior to her employment at Secure Planning, held positions at a local casualty insurer and a national mutual fund organization. Lisa is a member of the Financial Planning Association and lives with her husband in Portsmouth.


Paul K. Whitcomb
Financial Counselor

Paul is a financial counselor to small business owners and individuals seeking assistance with financial and tax matters. He specializes in the areas of asset management, and tax, estate and retirement planning.

Educated at the University of Kentucky in Business Administration and at Merrimack College in Financial Planning, Paul has more than 25 years of experience in the insurance and financial services industries.

Paul lives with his wife, Jean, in North Hampton. Over the years, he has served on many community civic organizations such as The Seacoast Visiting Nurses Association, United Way, ProPortsmouth, Theatre By-The-Sea, Chamber of Commerce, Portsmouth High School Booster Clubs and the Rotary Club.

Paul lives with his wife, Jean, in North Hampton.


Brooks Kennedy
Financial Counselor

Brooks came to Secure Planning, Inc., from Commonwealth Financial in 2003. He has been helping individuals and small businesses meet their financial and insurance needs for more than 35 years. Brooks is licensed for Mutual Funds, Limited Partnerships, Variable and Fixed Annuities, and Life Insurance.

Brooks graduated from Plymouth State College in 1964. After receiving his degree, he served in Vietnam as a Captain in the U.S. Army Special Forces and was awarded the Air Medal for Valor, Vietnamese Cross for Gallantry, and the Bronze Star Medal.

Over the years, Brooks has volunteered for many community civic organizations and has served on the Board of Directors for Seacoast United Way, the Portsmouth Greater Chamber of Commerce, Big Brothers and Big Sisters, and the New Castle Congregational Church.

He and his wife, Mary, have a home in New Castle, where they have lived for the past 45 years.


Julianne Smith
Compliance Officer

Julianne joined Secure Planning in 2006 and quickly acquired the licenses necessary to become a Registered Principal of the firm and our Compliance Officer. Her primary responsibility is to oversee adherence to the rules and regulations set forth by the Financial Industry Regulatory Authority and Securities Exchange Commission. In addition, she does extensive work in client services and research.

She graduated from Salem State College and lives with her husband in Dover, NH.


Caroline Rose
Administrative Coordinator
Registered Representative

In addition to finding creative solutions to Secure Planning’s general office administration, Caroline has been greeting clients at Secure Planning, Inc. since 2000. She manages a dynamic assortment of projects and is in charge of client services. She also oversees the Fran Mallon Art Gallery in our Portsmouth Office.

Formerly a Nationally Certified Massage Therapist, Caroline recently acquired her Certified Retirement Coach designation and is now working towards her degree in Small Business Management at Southern New Hampshire University. She lives in Kittery, Maine with her husband and two children.


Justin Finn
Investment Advisor Representative

Since joining the firm in the summer of 2000, Justin has mastered a variety of increasingly difficult positions within Secure Planning, Inc.

Justin works as a Investment Advisor Representative for Secure Planning, Inc. He understands the challenges clients face and works together with individuals to pursue their unique goals through the management of investments. Justin has more than 10 years experience in the industry.

Originally from Portsmouth, Justin is actively involved in his community as a member of the Portsmouth Rotary Club.


Danielle Grondin
Financial Officer

Danielle is responsible for the seamless functioning of all our internal bookkeeping. She started with Secure Planning, Inc. in 2002 and has increased her responsibilities as the firm has grown.

She is a graduate of The University of New Hampshire’s Whitemore School of Business and Economics and holds a BS in Business Administration. She currently lives in Dover, NH with her two small boys.


Robert C. Salzer
Investment Advisor Representative

Rob Salzer is a Financial Advisor to individuals and small business owners. He specializes in the areas of asset management, education and retirement planning and assists clients with tax matters. He has more than 10 years of experience in the industry.

Rob is an active member of the Woburn, MA community. He currently serves as President of the Woburn High Schools Scholarship Fund and as a Trustee of the Tidd Home. He also has served as President of the Rotary Club of Woburn and as a coach for baseball, basketball and soccer. He has been involved with the Boys’ and Girls’ Clubs of Woburn and the Woburn Lions Breakfast Club.

Rob lives in Woburn, Massachusetts with his wife, Mary and their two children.



Secure Planning, Inc. is a Registered Broker/Dealer and A Registered Investment Advisor. Member FINRA, SIPC